To continue our efforts to break down entry barriers to our industry, we are once again partnering The Ideas Foundation, and reaching out to our members to become an online volunteer mentor to new entrants in the industry.

About The Ideas Foundation 

The Ideas Foundation is an education charity set up in 2003 by adman Robin Wight CVO to nurture creative talent and to drive diversity.

Their aim is to equip young people between the ages of 11 to 19 with the skills, opportunities and inspiration to gain future employment in the creative industries. The Ideas Foundation focuses across education institutions with an emphasis on colleges and sixth forms.

Who are we looking for? 

We are seeking individuals who have the following skills:

  • Good communication and listening skills
  • The ability to gain trust and respect from tutor and students
  • A confident and positive outlook
  • A creative and flexible approach to problem solving
  • At least one-year industry experience
  • A sound understanding of the industry as a whole
  • An interest in working with young people

What will it involve?

This will be a very worthwhile journey to help the next generation of young talent to understand our industry particularly those from the most deprived communities.

You will receive a full training session online by a professional trainer.

When? 26th November 2020 4pm to 7pm

How much time will you need to commit? You will need to confirm that you can undertake 3 x 1 hour online mentor sessions.

The newly appointed MPA board member, Dan Sodegren of FLOCK, championing MPA’s diversity and inclusion, commented,

“With my new role to help highlight the need to support people from diverse backgrounds in our industry.
Then this move to help train the next generation of mentors for creative talents from diverse backgrounds is what I am ALL about.”

Join industry partners BBC, Canon, ITV, Eon, IBM, Sony, Twentieth Century Fox, Barclays, Coutts, The Engine, Saatchi and Saatchi, Ogilvy and Mather, McCann and BJL in making a difference. To find out more and how to apply contact Belinda Peach.

Here is The Ideas Foundation video which shows you more.

MPA team